Orange and BNP Paribas Launching New Offer
- BNP Paribas and Orange have announced a brand licensing partnership in favour of mobile banking services to be launched after the summer break.
- This offer will include m-banking and m-payment services and will rely on BNP Paribas’s experience in m-payments.
- It will be proposed starting November 2011 and distributed through the bank’s network of branches as well as on the Internet. This launch is in line with BNP’s “Internet et Mobile” programme.
- The bank aims at convincing several hundreds of thousands of customers within 3 years (almost 300,000 BNP Paribas customers already use mobile banking services).
- Crédit Mutuel was the first bank in France to invest in mobile services: in 2008 it acquired NRJ Mobile (MVNO launched in 2005 in partnership with NRJ). Crédit Mutuel-CIC group would for instance envisage using this subsidiary to trial and develop m-payment services.
- In 2007 already, BNP Paribas pre-empted a partnership with Orange, as cobranding was open to market in France. This partnership allowed them to launch the Jump prepaid card for young customers beginning 2008. Today, this agreement could contribute to launch the very first comprehensive m-banking and m-payment service offers in France.
- The two players had already partnered in Africa around the Orange Money brand.