Social Networks: Understanding the Internet User to Fight Fraud?
- According to the founder of WePay, social networks can help limit the number of fraud attempts: studying users’ behaviour and interactions could contribute to identify possible mystifications.
- Once the specific rules and habits have been defined, abnormalities can be spotted. This kind of process is already in place on Facebook: in case suspicious actions occurs the identification process is modified.
- The processes generally used by announcers and merchants to study customer behaviour (purchasing habits, etc.) are here exploited to understand the Internet surfer, discriminate him from his peers and/or potential fraudsters. Using this portrait of the user could help avoid some incidents.
- Nevertheless, the user can object to these processes and malicious individuals can, just as well, exploit these techniques to retrieve information (social engineering).