Virtual Card: Buy Way Personal Finance Launches New Prepaid Cards
- Buy Way Personal Finance (former BNP Paribas Personal Finance Belgium), a consumer credit specialist, has just launched the prepaid card Buy Way: a payment and cash withdrawal card which can be used in all the MasterCard network.
- This anonymous card can be physical or virtual. As a virtual card, it resembles an online payment account, in line with the one proposed by PayPal. It can include 250 euros maximum load.
- With this virtual and physical anonymous prepaid card Buy Way Personal Finance addresses the needs of two customer segments: young people and online gamblers. This considered it directly challenges PayPal on the online payment market.
- This player positioned on the consumer credit sector now enters the prepaid market, which seems to ensure a growth relay to players which did suffer from the consumer credit crisis.