CommBank invests in a harmonised cross channel customer experience

CommBank has announced that it will commit $140 million to strengthen its service ecosystem and unify the experience of its customers between digital, mobile support and agencies. The aim of the Australian bank is to make current operations more fluid online while ensuring enhanced human support when situations become complex or critical. CommBank is thus seeking to complete a widely used strategic model today.

Vous n'avez pas accès à cet article.
Connectez-vous pour consulter cet article. Si vous n'avez pas de compte, vous pouvez nous contacter et souscrire un abonnement pour votre entreprise.
