Visa deploys Click to Pay to large scale in Asia-Pacific
Visa accelerates its digital strategy by extending its online payment service Click to Pay throughout the Asia-Pacific region with 2C2P, AdyenAsiaPay and Worldpay. This initiative aims to provide consumers with a more seamless and secure payment experience, while helping traders to reduce the drop-out of baskets.
FACTS
Visa deploys its Click to Pay online payment service across the Asia-Pacific region through strategic partnerships with 2C2P, Adyen, AsiaPay and Worldpay.
Click to Pay allows consumers to retrieve their tokenized payment information via a mobile number or email address, removing manual entry of bank data.
Universal (all browsers, all devices), it integrates biometric passkey authentication, making online transactions as smooth as contactless payments.
T.R. Ramachandran, Head of Asia-Pacific Products and Solutions at Visa, points out that these collaborations aim to "help traders increase their sales, banks strengthen customer commitment and consumers benefit from fast and secure payments."
ISSUES
Simplification of Online Payment: Click to Pay must reduce friction at the checkout thanks to tokenized self-filling and biometric support, inspired by the contactless payment. The system reduces the drop-out of baskets and improves security: traders see an average increase of 2.5% in the success rate of Visa payments.
Accelerating digital adoption: Visa focuses here on accelerating the growth of e-commerce in Asia-Pacific and on mobile-first uses.
Network effect: Visa also relies on its partners to succeed, by combining with major PSPs (Adyen, 2C2P, AsiaPay, Worldpay) to strengthen the regional ecosystem and improve business-consumer conversion.
PERSPECTIVE
Click to Pay illustrates the convergence between fluidity, security and universality in online payments. Visa's initiative seeks to replicate the success of the physical contactless in the digital experience, offering a simplified, secure and homogeneous checkout on all channels.
For traders, this translates into an increase in conversions, a reduction in cart abandonments and a better customer loyalty; for consumers, a fluid and consistent experience, regardless of the terminal or channel used.
After Europe, through its deployment in particular at the United Kingdom and in France Last March, Visa opens its service in Asia-Pacific to preempt the standard of universal digital checkout.
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