Study: The French are increasingly attached to their wallets

French FinTech Lyf presented, as every year, its barometer produced with OpinionWay on "French and mobile payment services". And the 2025 edition, the fifth of this report, is marked not only by the continued increase in mobile payments but also by the growing commitment of the French to certain services that have become indispensable.

FACTS

• The results of the fifth edition of the barometer "Les Français et les services de payment mobile" presented by Lyf in partnership with OpinionWay have therefore been revealed. Fintech has once again focused on asking the French about their knowledge and use of various mobile payment services.

• 2,000 people aged 16 to 65 were interviewed between 27 and 28 February last in a questionnaire. The responses analysed highlighted the fact that digital wallets have increased in particular, with a 4-point growth over 2024.

• 69% of French people also report knowing about dematerialized loyalty cards, their usage having even increased by 3 points compared to 2024. The intention to use these cards is even more important since 72% of respondents plan to use dematerialized loyalty cards in the near future.

• 65% of French people now use contactless mobile payment services, and even 82% of 16-24 year olds.

• As for Apple Pay and Google Pay services, they have become indispensable for 54% of their users who have already abandoned an online purchase that they could not finalize via this type of payment service. This figure even rises to 65% for users aged 16-24.

ISSUES

• Confirm trend : Lyf's 2024 barometer and OpinionWay already highlighted the wide adoption of mobile payment methods. But more than a change in usage, this fifth edition highlights the fact that these different solutions are now fully integrated into the daily lives of the French; their unavailability even preventing some users from finalizing their purchases.

• Highlighting expectations On the subject of the services offered by large distribution, Lyf's barometer and OpinionWay points out that 67% of French people today report using the application of their favourite large distribution sign. And 80% of them would like to be able to pay through this application.

PERSPECTIVE

• The new Barometer of OpinionWay and Lyf highlights the fact that mobile payment continues to gain ground in the habits of the French and that this evolution is driven by the uses of the youngest consumers.

• The use of mobile means of payment remains, and unsurprisingly, more frequent among young people and consumers belonging to CSP+. And the outlook is in the green about increasing the use of dematerialized loyalty cards, click and collect services and mobile in-store contactless payment solutions.

• One of the biggest losers of this barometer is the mobile payment via QRCode in store, which only attracts an interest of 34% of the French.

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