Sezzle encourages financial responsibility with Payment Streaks

Sezzle, a US BNPL company, is launching Payment Streaks, a programme designed to encourage financial responsibility among its users. The aim is to gamify payments made on time and reward them with gifts or benefits. Payment Streaks will enable Sezzle to improve its customer experience, while preventing deviant behaviour and non-payment.
FACTS
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Sezzle is therefore launching Payment Streaks to reward customers for making payments on time. The programme is free and aims to gamify payments in order to make consumers more responsible.
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In practical terms, each payment made on time by a user is counted. Users have 90 days to complete a certain number of series in order to move up to the next loyalty level.
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Users then receive monthly gifts for their good performance, as well as referral bonuses, etc.
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Certain payments will not be counted, such as: failed, resolved, deferred payments, payments on cancelled or refunded orders, payments re-invoiced by banks and long-term financing payments.
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The service is currently available to US customers and is due to be extended to the Canadian market over the course of the year. It can be accessed via the application, directly when a Sezzle account is opened.
CHALLENGES
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Encouraging financial responsibility: The Payment Streaks feature is designed to reward consumer commitment and responsible payment behaviour. In fact, it aims to strengthen trust and credibility with users, by thanking those who meet their payment obligations.
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Improving the customer experience: Payment Streaks is also a way for Sezzle to improve its customer experience with an attractive loyalty programme. This is a crucial issue for BNPL players, who are increasingly innovating to build loyalty among their users.
MARKET PERSPECTIVE
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The explosion of BNPL in Europe poses risks to the creditworthiness of individuals. The almost systematic granting of payments in three, four or more instalments encourages buyers, particularly young people, to accumulate their purchases. A situation that can quickly become tricky when bills and instalments pile up. This programme, initiated by Sezzle, is therefore a fun and preventive response that can help reduce irresponsible behaviour and thus reduce the risks incurred by fintech.
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The European Union has taken up the problem of the abuses of BNPL and should regulate its use more closely. The relevant directive was adopted by the European Council on 12 October and will apply from October 2026, while the laws are transposed and adapted to each country.