Self Service Banking: La Caixa Deploys Contactless ATMs

• La Caixa has just deployed contactless enabled ATMs: the customer brings his card closer to the reader and enters his PIN.
• These ATMs embed Fujitsu contactless technology. They are adapted for Braille display and include a voice application for partially sighted customers as well as videos in sign language for people with hearing troubles.
• These ATMs have already been deployed in Barcelona, Sitges and Palma and should soon be implanted in the Balearic Islands as well as in Catalonia.

Notre analyse

• Several moves from a large number of banking players show that they now try to simplify access to their services to disabled customers: a payment card prototype specially crafted for partially sighted people by Korean designer Young-Suk Kim; implantation of ATMs with voice guide for this same target started in Belgium by BNP Paribas Fortis; integration of the Agilis audio guide in Banca Nazionale del Lavoro ATMs in Italy.
• La Caixa makes the difference and integrates a voice application, a guide and contactless technologies in its ATMs.
• This new service is then in line with the development of contactless solutions. According to Juniper Research studies, contactless payments could represent 81 billion euros in 2014, compared to 21 billion in 2012.