Retail 2025: Cryptocurrencies, loyalty and sustainability at the heart of new trends
In 2025, the retail sector continued to evolve as technologies, consumer expectations and societal challenges changed. There are several major trends: the adoption of cryptocurrency payments, the redefinition of loyalty programmes, the acceleration of the circular economy, and the reinforced fight against fraud through artificial intelligence. These innovations reshape the contours of a more connected, responsible and adapted trade in its time.
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