Pomelo rewards international payments
Pomelo is a FinTech at the origin of an innovative concept, combining credit card and international money transfers. The latter was raising funds to support the deployment of its offer from the United States in August 2022. Today, it proposes to further evolve its offer by adding a touch of loyalty to international payments.
FACTS
- Users of Fintech Pomelo services who choose to go through it to make their international payments will now benefit from certain advantages.
- Pomelo has announced that rewards will be awarded to users of its services now. His new dedicated offer was named Pomelo Points. It is presented as a point program designed to send money abroad.
- In concrete terms customers can now earn points every time they make money transfers abroad via the Pomelo service.
- For every dollar sent using a debit card, customers earn one point. The use of a Pomelo Mastercard credit card allows for access to a two-point reward.
- The Pomelo Points are currently accessible only to customers sending money to the Philippines. The programme will be open to more regions throughout 2025.
ISSUES
- Trust : The points funded by the use of Pomelo services can then be exchanged for gift codes allowing access to online services such as Grab services, accessible through a partnership.
- Complete your offer : Pommelo today adds loyalty to an offer including a secure transfer service, a credit card and international money transfers.
PERSPECTIVE
- Pomelo presents itself as the first player in international money transfers to choose to award rewards to users of its services. In reality, other big names in the international transfer market already offer their most loyal users rewards.
- For example, Western Union which proposes to win points to each transfer and then exchange them for exclusive discounts or offers and promotions. MoneyGram or PayPal Xoom can also regularly or occasionally offer special benefits.
- Pomelo seeks to distinguish itself by highlighting the use of his credit card within his program, which is also initially open to the Philippines, to highlight an inclusive approach to offer.
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