PayPal Everywhere combines in-store payment and rewards

The online payment giant PayPal is taking a step further in physical commerce by introducing its new solution called PayPal Everywhere. More than facilitating payments via PayPal in new environments (in-store or through Apple media), this new offer is above all a promise to support a personalized and omnichannel rewards program.

FACTS

• The new PayPal Everywhere solution supports the expansion of the online payment giant’s rewards program but also the wider deployment of its in-store payment option based on the use of a PayPal MasterCard debit card.
• Customers are first asked to select a category of monthly expenses on which they would like to receive cashback, such as shopping or clothing. They will then receive 5% cash back, up to $1,000, when they use their PayPal MasterCard debit card to pay for such purchases.
• The device is multi-channel, as customers are also invited to use their PayPal application in parallel for
• manage their programme;
• discover and save offers from different partner brands,
• earn additional rewards from them.
• PayPal is also relying on its new integration with Apple Pay, to allow its PayPal MasterCard debit card holders to add them to their Apple Wallet.

CHALLENGES

• A larger but not unheard of deployment: For PayPal, the launch of Everywhere is not a first in terms of its deployment in the physical world. The online payment giant relied on a partnership with Intermarché in the midst of the health crisis to facilitate small-value basket settlements in France. Its super-app also supports a tool to make purchases in the world physical thanks to the reading of QR Code; PayPal MasterCard is also deployed for several years.
• Boost the use of PayPal in the physical world: More than an online payment solution, PayPal is now seeking to impose itself more widely in the daily lives of its users. And to boost its uses and cross-channel positioning, it relies on its association with a loyalty program and a tracking application.

MARKET PERSPECTIVE

• The year 2024 has definitely been marked by many twists and turns for PayPal. The payment giant was indeed showing strong results early in the year, but it also faced the growing threat of a decline in its number of users worldwide.
• Faced with competition, PayPal opted for a strategy focused on the deployment of new projects and services. The online payment giant relied on six innovations, many of which were based on the use of artificial intelligence. In June, he also dedicated a platform to advertising, further diversifying his sources of income.