Payment insight March 2024

Highlights of the month

Retail Payment - SoftPos rolls out in France and Europe

• FRANCE - CB now available on Viva.com's Tap to Pay solution
• NETHERLANDS - Rabobank to use French company Dejamobile's Tap to Pay solution

CB is now available on Viva.com's Tap to Pay solution, making it the first acquirer to offer CB on this iPhone solution in France. The integration of CB into Tap to Pay represents a major step forward for the French network, enabling it to compete with its rivals in a rapidly expanding field.

To convince French merchants to adopt their solution, the company is focusing on accessibility to innovative technologies. Although most French cards are co-badged with Visa or Mastercard, CB remains the benchmark scheme in France.

For its part, Rabobank has teamed up with Dejamobile to offer its customers a complete Tap to Pay solution via the Rabo SmartPin application. This solution, integrated with Dejamobile's SoftPOS solution, enables merchants to accept contactless payments on their cell phones, while offering advanced checkout and management functions. This partnership opens up new prospects for Dejamobile, thanks to Rabobank's strong presence in the Netherlands and worldwide.

Finally, BNP Paribas recently announced the forthcoming launch of its Tap to Pay offer under its Axepta brand, and BPCE is now offering POS software for accepting Visa, Mastercard and CB payments on Android, after pioneering the concept on Apple.

Player strategy - Schemes innovate to build customer loyalty

• FRANCE - Visa announces the launch of Click to Pay in France
• EUROPE - Nexi relies on Mastercard to promote account-to-account payments
• INTERNATIONAL - Mastercard and Alipay join forces for international money transfers

Visa launches Click to Pay in France at a major e-commerce event, offering merchants a fast, secure solution for online payments. This initiative aims to reduce shopping cart abandonment and improve the shopping experience for consumers.

The partnership between Mastercard and Alipay opens new possibilities for international money transfers, strengthening Mastercard's presence on the global market.

Finally, Nexi and Mastercard are working together to promote account-to-account payments in Europe, offering merchants smooth, fast payment paths in the face of upcoming competition from EPI and the digital euro.