OCBC launches MyOwn to reach out to children
Generation Alpha is for young people born between the early 2010s and mid-2020s, particularly exposed to new technologies. A generation that is now entering adolescence, and which represents a new target for banking players such as OCBC. The Singaporean bank has dedicated a new banking offer to help them learn how to manage their finances and make payments through digital media, with the help of their parents.
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