Lloyds approaches FinTech to play financial education for young people

The British Bank Lloyds continues today to deploy its support services to its clients, this time opting for an educational and affinity approach. It is based on a new partnership signed with a Fintech named Doshi which offers a gamed financial education platform for young students.

FACTS

• The new partnership signed between Lloyds Bank and Doshi is presented by key stakeholders as a way to launch a pilot project to help young people in the Z generation, today's students (aged 18-24), gain confidence on financial issues.

• And to meet the needs of this target, both partners have opted for a gamed and playful approach. Doshi prides itself on offering a fun experience around the discovery of finance and banking, integrating rewards into a 100% digital environment.

• Doshi's experience with Lloyds Bank's young clients is based on challenges, games, questionnaires, AI-based learning experiences (including an interactive assistant) and real rewards to partner traders. The aim is to motivate the target's involvement in learning and financial pedagogy.

• The deployment of this new experiment is presented at the pilot stage over a period of six put by the two partners, who specify that they are only at the beginning of their collaboration.

ISSUES

• Promote co-creation: This collaboration stems from involvement From Doshi to Lloyds Launch Innovation Programme, which aims precisely to support the bank's partnerships with Fintechs capable of stimulating innovation in financial services.

• Dusting the relationship : If Lloyds Bank today relies on a FinTech to offer this new service, it is because it wants, according to its partner, to propose a model of financial education in line with the expectations and habits of the young people of generation Z.

• Consolidate approach Lloyds Bank also clarifies its commitment to supporting the education of young people to help them acquire the best financial habits. This pilot project with Doshi must first and foremost enable the bank to make finance more attractive to younger generations and to encourage the acquisition of good practices such as budgeting, saving or investing.

PERSPECTIVE

• Fintech Doshi consolidates its position as a partner of the major traditional British banks. She Signed In fact, another association, with Santander UK just a few days ago, for the launch of a pilot project to help the bank's customers strengthen their financial confidence.

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