Lexus Launches a Leasing Program

The Japanese luxury division Lexus recently launched a car leasing program called Lexus Complete Lease in the US.

With these rental contracts, customers are charged a flat monthly fee including the cost of the vehicle, insurance, maintenance, wheel protection and telematics services.
The program is built around a two-year 20,000-mile lease for customers with Lexus UX200 or UX250h models.
80 Lexus dealers are participating in the Complete Lease program in California, Florida, Illinois, Indiana, Massachusetts, Hampshire and Rhode Island.

Simplifying leasing processes for customers. With this turn-key offer, the Japanese car manufacturer provides customers with a simple payment structure and short-term contracts.
This full-fledged leasing offer should also be viewed as a means for Lexus to attract young customers.
The car maker bets on a subscription model, highlighting an all-inclusive monthly fee, but does not go as far as rival companies where customers can change car at any time during the rental period.

Several car manufacturers now bet on flexible leasing offers, relatively similar to subscription offers (Book by Cadillac, Access by BMW, Porsche Passport, Care by Volvo, etc.).
This pilot project is but a start for Lexus as other subscription, car-sharing or ridesharing options are considered and could see the day if Lexus Complete Lease proves successful.
For now, only UX customers can subscribe this offer, but it could be applied to other models in the months or years to come, and even address other markets.
Lexus’s parent company Toyota recently introduced a similar offer in Japan for 6 Lexus car models, via their subsidiary Kinto.

Category : Alertes quotidiennes