Klarna and the rise of an essential payment model that attracts Zillenials

Klarna strengthens its partnership with WooCommerce WordPress by integrating by default its split payment option (BNPL) into WooPayments. This alliance places Klarna alongside traditional payments, facilitating access to flexible financing solutions for more than 4 million online shops. This model particularly attracts Zillennials, young consumers looking for convenient and secure payments. The integration of Klarna allows traders to increase the value of the basket and reduce buying abandonments, but raises challenges in risk management and transaction tracking.