In brief: Klarna signs a partnership with Google Cloud

Google Cloud can boast of having convinced a new financial services player as a partner to integrate its technological solutions. This time it is the giant of the BNPL Klarna which expects to rely on Google's IA capabilities to boost its own offerings for highly differentiated marketing and security uses.

Klarna is now working with Google Cloud as part of a strategic partnership to redefine Klarna's customer experience.

The BNPL giant will now exploit Google Cloud's artificial intelligence technology capabilities to:

• Optimize customer experience through hyper-personalised communication and marketing campaigns, generated by models such as Gemini 2.5 Flash Image or Veo 2 (creating dynamic lookbooks and customized product campaigns generated, as part of a driver, a 50% increase in orders and an increase in time spent on application by 15% based on first returns);
• improve its capacity to combat fraud and money laundering through advanced machine learning models, capable of detecting anomalies and suspicious schemes with greater accuracy. Google Cloud provides hardware infrastructure and technical support to train these detection models.

Two very different uses therefore, but which demonstrate the possible extent of the capabilities of Google Cloud's IA solutions.

A very large scale deployment

Google Cloud will thus serve some 114 million Klarna customers worldwide, after signing another partnership with Revolut to help meet the needs of its 60 million international active clients (a figure that could almost double according to its estimates).

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