Google also addresses its Wallet to children

The US web giant Google has just expanded the prospecting capacity of its payment and card storage service even further Google Wallet. They rely on a new feature allowing users of its service to open certain uses to their children. And this deployment is planned internationally.

FACTS

• Google has just launched a new feature for its Wallet, allowing the children of its users to pay and store compatible payment cards and titles within their Android smartphone.

• Adult customers of Google Wallet can therefore allow their children to access digital payment services from their own Android device.

• This will allow children to make payments via their Google Wallet-equipped smartphone in physical stores. They will also be able to store their library card, gift cards or event tickets in their smartphone.

• In order to ensure the safety of new Google Wallet users, Google provides parental permission allowing guardians or parents of children using Google Wallet to manage their accounts with them. In particular, automatic e-mails will be sent to parents or guardians when new payment cards are added to their children's Wallet or whenever they make a transaction.

• The new feature also allows parents to:
  • track their children's purchases,
  • delete payment cards,
  • deactivate their children's access to certain credit cards if necessary.

• This feature will soon be offered to Google Wallet users as part of the progressive deployment of the service in the United States, the United Kingdom, Australia, Spain and Poland.

ISSUES

• Creating a new financial link within families : With the opening of this new service for children, Google is positioning itself as an actor able to create a financial link between parents and their children. Google provides for close supervision of parents or guardians who keep a complete watch on the use of their child's Wallet.

• Democratizing digital payments Google is today also the player in the democratisation of digital payment methods among the youngest. However, its functionality allows, at least initially, to make purchases only in physical shops.

PERSPECTIVE

• Google Wallet's deployment to the children of the service's users represents Google's delayed response to one of its main competitors: Apple. Cupertino opened its Apple Pay service to children of American families as early as September 2020. She Stroke so on the use of Apple Watch for children to allow them to pay for their purchases in physical shops, but also to transfer money via Messages.

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