Europ Support has a new digital advisor

Europ Assistance France took advantage of the favourable summer period to launch its brand new service. The latter takes the form of a free digital assistant, intended to accompany travellers in understanding and optimizing their travel insurance guarantees.

FACTS

• The new digital assistant recently presented by Europ Assistance allows travellers to analyze the travel insurance guarantees included in their credit card in just a few clicks.

• The service provides a personalized diagnosis and recommends, if necessary, the level of coverage or supplementary insurance adapted to the travel of the users of the service (depending on their destination, duration of travel, number of persons participating in the trip or planned activities).

ISSUES

• Avoid duplication or inadequacies of protection The solution proposed by Europ Assistance is part of a pedagogy and prevention approach, allowing for a fair and personalized coverage, if necessary.

• Filling a Need This initiative responds to the French' lack of knowledge of their protection. The topic was highlighted in particular by the 24th annual Europ Assistance holiday barometer, revealing that 20% of French people go on holiday without insurance and 14% do not know if they are covered.

PERSPECTIVE

• The innovation proposed by Europ Assistance is based on the automation and customisation of the insurance diagnosis according to the bank card profile and the actual needs of the traveller, coupled with a customised insurance recommendation, all via a digital consumer tool unprecedented in the sector.

• Here, the service wants to customize itself and be able to present to its user the guarantees it enjoys through its means of payments. Previously, however, the issue of clarifying card guarantees had already been raised in the past.

• French startup Insurly, presented as a hybrid between AssurTech and TravelTech, proposed A service somewhat similar in 2020. The aim was then to avoid double guarantees for Internet users, allowing them, via a dedicated platform of:
  • informing the specifics of their journey,
  • consult a list of insurances available among the safest and adapted to their needs,
  • compare with the guarantees already offered by their own card.

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