eToro helps individuals in their investment strategies

The investment platform continues to innovate for its users and announces new analytical tools to help individuals in their decision-making and understanding of markets. A new one that allows eToro to strengthen its image as a reference platform in personal investment, at a time when the company would consider a stock market entry soon.

FACTS

• eToro released a few days ago new features to help make decisions for beginner investors.

• Recognizing that new investors may have gaps in market knowledge, the platform sought to develop appropriate tools to provide key indicators on portfolio management.

• This feature is accessible to all users of the platform and includes:

  • A portfolio breakdown by type of assets, markets, etc., thus providing an indicator of portfolio diversification. If it is highly exposed, the platform can recommend certain practices to reduce the risk to the investor.

  • Risk information on which assets would increase the overall risk of the portfolio or, on the contrary, on which assets would diversify.

  • A view of the expected revenues thus giving a vision of the potential dividends from the various shares.

  • A comparison tool allowing users to take a step back on their performance by comparing with benchmark stock indices.

ISSUES

• Knowledge as the best ally: The investment platform sees knowledge as the best weapon to invest properly. The tools are therefore intended to provide key information to investors, thereby assisting them in their strategic choices and decision-making.

• User at the centre of the eToro strategy: The brand already tended to distinguish itself from its competitors thanks to its "social" investment platform logic, in which users can share their portfolios and thus copy those of experienced investors. The new tools thus reinforce the playful and formative image of the platform.

• Preparing for a Probable Investment: eToro also seems to be close to an IPO in the United States. Its recent announcement could therefore show that the platform retains its ability to innovate and evolve, in a context where fintech exchanges are rare and random.

PERSPECTIVE

• This announcement recalls the platform's commitment to its users and its efforts to offer innovative investment products. In 2023, for example, the platform launched a portfolio based on social analysis of feelingsor a portfolio entitled XtremeWeather to leverage companies that can overcome extreme weather events.

• The development of investor support accompanies the strong democratisation of investment, particularly among young people. In France, for example, AMF notes renewed interest in investment under 35. This trend is expected to continue to grow, with 30% of those over 18 indicating that they want to invest in the next 12 months.

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