EASY LOC PRO: new Leasing offer by Renault for SMEs

Renault Parc Entreprises unveils a new product intended to assist SMEs in dealing with small fleet management issues. The group proposes an all-inclusive offer called Easy Loc Pro. A way for them to rely on simplicity as a promise to increase their customer bases.

Easy Loc Pro is described as a full-fledged offer, including various services designed to make it easier for small companies to manage their vehicles fleet. Besides financing, assistance, road risks prevention and car maintenance services are also covered.

Renault stresses the following promises with this offer: simplicity, flexibility and customisation. Variable costs for vehicles are assessed case by case so the amount paid by customer companies matches the actual use they make of their vehicles.

Easy Loc Pro comes with three solutions: enabling companies to have a passenger vehicle (for liberal professions, for example), a company car or a light commercial vehicle. Different options then apply: for instance, Easy Restit allows them to anticipate the expenses for reconditioning a vehicle as their contract ends; or Garantie Secure, for financial compensation in case the vehicle is forced to remain off the road.

Comments – A personalised approach to prospecting customers

Renault Parc Entreprises (RPE) is an Economic Interest Grouping founded in 2001 by the car maker Renault, and their financial arm Diac Location. Easy Loc Pro is based on an all-encompassing approach, featuring expertise from this group.

This launch also stands out through making some of Easy Loc Pro services available online: additional digital tools should be proposed to its subscribers during S1 2018 (i.e.: personal digital assistant and online customer portal for fleet managers).

The group’s promises –flexibility, accessibility and customisation– are prospecting arguments now put forward by all players in this industry. In particular, for Renault and Diac Location, this process is a way to reach out for SMEs and entrepreneurs after having paid attention to larger groups through their Overlease and Easy Pack Pro offers for a long time.