Caisse d’Épargne’s Offer on Women’s Day
- This year, on the occasion of Women’s Day, Caisse d'Epargne launches two new specially tailored cards and their matching Swarovski Elements jewellery: a classic Visa card displaying crystals on a night-blue background (and associated Silver Shade crystal pendant) and a Visa Premier card displaying crystals on a gold background (with matching Golden Shadow crystal pendant).
- Subscriptions to these offers are free in branches and online on 8 March.
- The bank relies on the success of last year’s Christian Lacroix Haute Couture offering for women (limited edition of 10,000 specimens) also free on 8 March. Caisse d’Epargne thus enhances its range of customised affinity cards: this bank has been pioneering on the market of targeted visuals, and has long been working on innovative media (visuals, materials, etc.): translucent Mandarine card (2005) and Bleu Lagon card (2006), Visa BD Collector card for Angoulême International Comics Festival (2009), etc.
- In 2010, it also asserted its position on the issuing of customised cards through proposing a service designed to let cardholders pick the background of their cards themselves. And, in February 2007, it was the first French bank to set up an online competition on card visuals.