BPCE presents its new business line dedicated to housing and real estate

COPD took advantage of the holding of the MIPIM, the world's leading real estate trade fair, to announce the launch of its newest Housing & Real Estate business line. As its name suggests, this initiative aims to establish itself in the real estate market as a leader in the entire value chain of the sector. It is part of a broader strategy that the group has been pursuing for several months.

FACTS

• The new Housing & Real Estate business line presented by the BPCE Group will use its Banque Populaire and Caisses d'Epargne networks to commit to:
  • Propose more housing on French territory;
  • Promote access to housing and enhance the heritage of French people (The Habitat in the Region group will notably pursue its ambitions to promote access to property for 8,000 families by 2030);
  • Support households in the energy renovation and adaptation of their housing (via the partnerships for example).

• In detail, the objective of this business line is primarily to strengthen its action, while the group specifies that it holds more than 26% of the real estate market in France. In particular, it granted nearly 220,000 real estate credits in 2024 to finance housing projects for its particular clients.

• Funding is not the only activity carried out by this business line which should also enable BPCE to invest alongside the promoters to become the first private player in "financing urban regeneration operations, rehabilitation and transformation of building uses".

• The new Housing & Real Estate business line must therefore structure the group's action in this market by promoting the mobilisation of its trades and the collaboration of its expertise at the territorial level.

• All end customers are addressed by this new business line: individual, professional, business and institutions.

ISSUES

• Strengthening its positioning : The creation of a new business line dedicated to housing and real estate by the BPCE group aims to consolidate the more comprehensive and long-standing strategy on this sector by the bank. The BPCE group is also part of the Habitat in the Region, a subsidiary of Caisses d'Epargne. In November 2024 he presented his plan "Living 2030"to participate in the environmental transition with social impact of housing across the French territories.

• Responding to the crisis : To justify the creation of this new business line, BPCE also relies on a study by the Social Union for Housing carried out with the HTC Cabinet, the Ministry of Territorial Planning and Decentralization as well as figures from the INSEE. In 2024, only 330,000 permits for the construction of new housing were issued in France. To meet the needs of the French, more than 500,000 housing units would have to be built annually by 2040. And the question of access to housing is all the more problematic because while French incomes have increased by 30% over the last 20 years, real estate prices have increased by 125% over the same period.

PERSPECTIVE

• BPCE is now working to strengthen its ancillary activities outside its traditional banking model. Beyond the real estate sector, the group also presented, and only a few days ago, BPCE Equipment Solutions. As a result of the acquisition of Société Générale Equipment Finance (SGEF), this new entity specializing in the financing of capital goods must enable BPCE to establish itself as a European leader in the leasing of capital goods in Europe.

• As a result, BPCE's diversification strategy is being strengthened today in favour of consolidating its positions in interest markets for the group as a whole.

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