Boursorama presented a collection... of clothes

BonrsoBank took advantage of April 1st to launch a staggered campaign for a bank. Indeed, she relied on her platform of good deals The Corner to offer her customers a capsule collection of clothing with the effigy of the brand. Very small quantities were (very quickly) disposed of. A staggered way to mobilize its community, on the sidelines of more traditional offers.

FACTS

• BoursoBank presents itself as a bank capable of making unexpected incursions into other markets, such as fashion markets.

• In any case, she presented a capsule collection of new and exclusive clothing on April 1. Named "super corner", this urban-style collection was presented to its clients on the Corner platform.

• Cotton t-shirts at 9 euros, hoodies at 19 euros, socks at 9 euros and sneakers at 29 euros were offered in 300 copies of each item only, and sold exclusively on The Corner.

• Parts numbered in limited edition therefore, which all found takers in just a few hours.

ISSUES

• A staggered marketing shot : BoursoBank took advantage of April 1st to follow his strategy of adopting a staggered tone for his communication. This operation was to enable him to highlight his offer The Corner and bring his community together around his brand image.

• Highlight the numbers of The Corner BoursoBank also took advantage of this initiative to highlight the fact that today it brings together 7.2 million customers, 900,000 of whom on The Corner benefit from the offers and benefits offered by nearly 140 brand partners. The Corner also recorded EUR 400 million in transactions in 2024, and thus an increase of 30% over 2023.

• Surfing on the craze around derivatives : This strategy had previously been adopted by another brand, Lidl, who had made the event around a basketball pair marketed in the colours of the low cost distribution brand.

PERSPECTIVE

• This staggered marketing operation does not prevent BoursoBank from completing its core business offering with new financial products. The Online Bank has also announced the launch of its planned savings plan in PEA. Presented as accessible to all, it effectively allows customers to save from 10 euros per month without brokerage fees or entry fees.

• Boursobank is here strengthening its existing Stock Savings Plan (BSP) offering by introducing the possibility of setting up Free Payments. This model underscores BoursoBank's overall strategy, which seeks to expand its financial services offering continuously while ensuring the democratization of sometimes more elitist products.

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