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  • Insurance
  • United States

An Insurance Group Helping Customers Maintain their Home

FACTS

  • The home insurance centre American Integrity Insurance unveils a new assistance offer for home owners.
  • “Free Home Maintenance” provides them with tools to maintain home. It comes with a free mobile app for insured parties.
  • Among features:
    • Tools for managing valuable devices, equipment and objects in the house
    • Customised tracking system for these items
    • Useful information on maintaining the house and equipment (user manuals, how-to videos, links to Amazon to order products' parts, etc.)
  • Free Home Maintenance was crafted by their technical partner Hartford Steam Boiler. This specialty insurer built this app to be a “user manual” for their customers’ home, for San Francisco insurance group, Centriq.

KEY FIGURES

  • 5th largest property insurance carrier in Florida
  • Over 300,000 customers
  • Over 1,000 independent agents

CHALLENGES

  • Reaching beyond insurance offers, with more services. American Integrity insists on a “new way to think of insurance”.
  • Highlighting proactivity. Just like other prevention initiatives, Free Home Maintenance is a means for American Integrity to feature a value-added service for their customers, helping them avoid damages, which, over time, induce additional costs for the insurance group.

MARKET PERSPECTIVE

  • As they stress improved customer assistance, insurance groups are promoting increasingly varied and advanced prevention tools. All sectors are concerned: car insurance, multi-risk home insurance (Assur&Detect by Arkéa), health (MGEN), businesses (Allianz), agricultural professions, etc.
  • Hartford Steam Boiler already teamed up with Grohe on a service for preventing water damage.
  • This trend is in line with a win-win approach enabling insurance groups to cut down costs, and insured parties to benefit from more relevant assistance services (avoiding that they should have to deal with damage claims).