Adyen optimizes payments with Adyen Uplift

The Dutch payment platform Adyen Just lifted the veil on his vision of payment doped to AI. It has recently formalized Adyen Uplift, presented as an optimized payment solution thanks to the latest artificial intelligence technologies. A BtoB offer to simplify business management.

FACTS

• Adyen Umplift is presented as an AI-based payment optimization suite.

• Addressed to companies, the solution integrates customized performance recommendations based on Adyen's global data analysis.

• Adyen states that its technology allows you to test different payment configurations in order to maximize performance as well as system security.

• In terms of cost, for example, Adyen Uplift is able to minimize the total cost of payment by adapting the payment process for buyers to their needs.

• 60 companies, including Patagonia, On, Indeed, NordSecurity and Fubo, participated in the pilot phase before a wider deployment of the solution.

ISSUES

• Optimizing professional finance : Adyen Uplift must help companies increase their payment conversion rates, up to 6% compared to traditional implementations according to the first returns of Adyen and its pilot phase. A first customer company of the solution points to a 2% increase in its conversion rate recorded thanks to the Adyen AI. Adyen Uplift also reduced payment costs by up to 5% for its pilot customers in the United States.

• Capitalizing on its strike force : To justify the relevance of its AI model, Adyen highlights its ability to boost its model through the analysis of its huge payment database, more than $1 trillion in payment data according to Adyen.

• Optimize the fight against fraud : Adyen highlights the fact that its platform has processed payments from more than a billion consumers worldwide. Its platform is therefore capable of identifying "good" customers. And Adyen UPLIft relies on this data to speed up the payment process while mitigating payment fraud.

PERSPECTIVE

• While cases of AI usage in financial organisations are now increasing, the purely payment application of these new technologies has so far been limited mainly to the fight against fraud.

• But more than the fight against fraud, Adyen is now a concrete demonstration of the use of AI and the interest of this technology in favour of more global optimisation of payments.

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