Luncheon Vouchers: Moneo Up for Dematerialisation

• Moneo Applicam is getting ready for its 2013 prepaid card-based luncheon voucher launch: Moneo Resto.

• This MasterCard prepaid card could be used at Moneo Resto-affiliated stores, within the two vouchers per transaction legal limit. Unused balance will be recredited from one month to the other until the vouchers’ expiration date.

• Companies opting for Moneo Resto will receive non-activated cards and are to enable and load them through their online management portal. Employees will also have their personal online portals and a mobile app to check their card balance.

• Moneo aims at achieving 10% shares by 2017, in a 5.5 billion euros market growing 3 to 4% every year. This progression may also be helped by dematerialisation processes and associated management facilities for both companies and merchants.     

Notre analyse

• After a hardly successful attempt by the Spanish operator Buen Menu on the French market (Bon Menu cards), Moneo is trying to outrun the four leading players. Edenred is also working on dematerialising luncheon vouchers, and has already made their paperless version available in several countries (Turkey, Brazil and Spain for instance).

• To meet their ends, Moneo will have to build a dedicated acceptance network, and might count on their relationship with merchants where their e-wallet is already accepted.

• Moneo also relies on a decrease in management costs for companies as well as on limited pay-back delays for merchants (shortened to 48 hours) to enter the market where a limited number of players have gain monopoly since luncheon vouchers were launched in 1967.