Mobile Cash Collection: iZettle Releases API for Third Party Developers
iZettle has released an API enabling third party developers to integrate its card acceptance service in their iOS, and soon, Android apps.
Developers simply have to add in a few lines of code to create a link between their app and iZettle’s (EMV and PCI-DSS compliant) solution. Once this done, they can start initiating payments using their iPhone or iPad. The process has been set to redirect the user to iZettle’s interface and automatically send him back to the app.
This solution should allow merchants having their own mobile apps to improve their conversion rates and streamline sales processes.
Source: iZettle’s press release
The Scandinavian start-up with over 50,000 users is turning towards
Europe. It has already managed to reach Denmark, Finland and Norway and
has recently started pilot testing its solution in the UK. Developments
on other EU markets, with priority given to EMV-compliant ones, would
also be planned by the end of the year.
IZettle here addresses the main two OSs (iOS and Android), displaying
its commitment to including as many users as possible. The player also
relies in diversifying properly speaking acceptance services through
supporting American Express cards in Sweden and Finland since last May.
These developments might coincide with Square’s arrival in Europe.
Although their business cores are distinct (mag-stripe vs. card smart
cards given their respective home market), iZettle now makes the
difference with this API.
Square, for its part, launched an API for Android and iPhone (in May
2010) with aim to meeting likewise ends: make its solution easier to
integrate. The feature however did not prove popular enough and the US
start-up had to leave it aside.