Google Launches a Prepaid Transit Card
- Google proposes a new physical payment service, dubbed “Beba”. This NFC prepaid card enables its cardholders to pay for transit throughout the Nairobi bus network.
- This service is free of charge and only requires a Gmail account for card activation.
- Customers can purchase and top-up their card at local agents within a 115 US dollars limit for card payments. Account management and access to transaction history are possible at Beba.co.ke.
- To make a payment, the cardholder simply shows his card to the bus driver who disposes of an NFC-enabled mobile phone. He then gets his receipt by SMS.
Source: Finextra
- The “Beba” card especially addresses two issues: first, remedy the behaviour of some unscrupulous bus drivers (randomly cashing fare hikes to their personal account), second, provide the unbanked population with a means to access a dematerialised payment service in the transportation networks.
- This is yet another move from Google to step in the means of payments market. The Web giant intends to propose a range of solutions likely to fit in the physical market, as other pure Internet players do, including eBay or Facebook for example.
- Underbanking in Africa is a major issue: mobile telecom operators (m-Pesa, Orange Money, etc.) have very well understood it and are particularly active in issuing financial services based on the significant local equipment in mobile devices. NFC-enabled cell phones may then replace contactless sensors in the transportation network. There again, Kenya leads in the field on innovation.