Ingenico Internationalising easycash
- Considering its successful expansion of easycash in Belgium and Austria in 2011, Ingenico focuses on internationalising its platform and open a new office in the Netherlands, where the e-commerce market is particularly mature. In addition to addressing the needs of its Netherlands-based German customers, easycash also intends to appeal to local SME segment (restaurants, plumbers, taxi drivers, beauticians, etc.).
- A dedicated website has been set up to promote the development of its activities: www.easycash.nl.
- Ingenico bought the German acquirer / processor easycash in September 2009 for 290 million euros, thus strengthening its position on the payment service value chain: a key issue in its strategic development.
- In July 2011, easycash turned towards the Belgian market through acquiring shares in the local Independent Sales Organization BTG, and was granted access to its 2,000 stores equipped with Gemalto, Thales/Hypercom and Ingenico POS terminals (see July 2011 Insight).