Acceptance: Partnership between PayPal and Ingenico
- The French terminal manufacturer Ingenico has entered a partnership with PayPal to enable its acceptance in stores based on its POS devices.
- This agreement illustrates PayPal’s implementation strategy in the brick and mortar retailing industry. Customers may then opt for card payments (including with their PayPal Access card) or “Empty Hands” payments (using their mobile phone number and a dedicated PIN code).
- Ingenico also announces it has started integrating PayPal card solution in its payment terminals, including in Telium products.
- Face-to-face payment again stands out as one of PayPal’s main strategic objectives considering its recent announcements, trials and partnerships (see August, October, November and December 2011 Insights).
- Through this strategy, the Internet-born player is heading towards revolutionising payment acceptance and uses multi-channel initiatives to fulfil its design. It asserts its presence in the physical payment world where new customers, unfamiliar with online uses, might show interest in its solutions.
- PayPal makes no secret about its EU-wide ambitions. Ingenico, for its part, has been launching several technological innovations in France these past months, such as its EMV-compliant iSMP mobile acceptance device.