Mobile Top-Up: Citi’s Offer through Facebook Network
- In the US, Citi unveils new white label app allowing mobile operators to accept mobile account topping up via Facebook.
- Customers will use their operator’s Web portal to select the amount to be credited to their Facebook friend’s mobile account.
- The social networks-related notion of community is here used to develop the bank’s and the operators’ customer bases.
- Citi acts as a trusted third party and highlights its expertise in terms of data security.
- In the UK, for instance, the mobile operator O2 proposes pay-as-you-go account top-up services via Facebook. The user enters his personal and banking data; he then receives a text message stating that his transaction has been made.
- These kinds of initiatives could provide for the development of Facebook-based commerce which is already being pushed by large retailers’ appropriation.