American Express and Sprint Launching New Rewards Programme
- American Express and telecom group Sprint have just announced a new reward programme crafted for owners of Sprint mobile phones.
- This reward voucher is an American Express prepaid card sent via post mail to the customers and allowing them to benefit from several advantages: instant use upon activation, large acceptance network, replacement in case it is lost or stolen, no card activation or account consultation fees, etc.
- This initiative is an extension of the programme launched in by American Express and Sprint. 2006
- This programme is set in a win-win logic for both players. On the one hand, Sprint can improve its customers’ satisfaction through, for instance, a more convenient and instantly usable reward medium. On the other hand, it partakes to American Express’s strategy consisting in diversifying its activities and payments media.
- Other initiatives started by these two players are also in line with this logic. For example, in July 2011, they announced their intention to make American Express’s mobile and Internet P2P solution Serve accessible to Sprint customers owning an Android Smartphone.