Customisation: Hello Kitty Competition with BRED Banque Populaire
- After launching Hello Kitty customised cards for Women’s Day on 8 March, BRED Banque Populaire has just started a customisation competition via Facebook based on the same theme.
- The challengers must proposed their Hello Kitty design using the BRED’s Facebook page. The winner will be appointed after comparison of the internet users’ votes and can be granted a price: a 3DS Nintendo, an iPad and beight watches.
- The trend of customising banking services and products is now recognised by most of the French banking players as a strategic means to attract new customers and assert their loyalty. With this initiative, BRED Banque Populaire wishes to take one more step through using the most popular social network in France. Also, launching this competition enables BRED Banque Populaire to target many customers and generate buzz, thus improving its visibility on the Web.
- Other banking players now interestingly have their customers involved actively in the development of new products or services: the customization trend is growing commonplace. For instance, in Luxembourg Daxia launched the “Imagine ta banque” (imagine your bank) competition to make young customers model a branch after their image. This challenge led to the opening of a branch designed for them in February 2011.