ShopRunner Launches new Mobile Wallet
- According to media reports, ShopRunner, which was created by about ten US e-merchants to propose customers a subscription for delivery fees, should launch an e-wallet.
- Online purchasers will be able to centralise payment and delivery information, and will not have to enter it for each online purchase.
- This additional service could be charged.
- ShopRunner has been created to challenge Amazon Prime. Launched in 2005, this service largely contributed to the development of Amazon and helped it gain 8% market share in US e-commerce market. Today, Amazon Prime counts almost five million subscribers.