Kiosks: ecoATM Recycles Mobile Phones
- ecoATM invested 14 million dollars in installing eCycling kiosks in the United States. These automatons are located in the stores and provide the customers with a convenient and profitable way to recycle electronic devices.
- The kiosk automatically checks on the value of the electronic device to be recycled and instantly gives the user the corresponding amount in cash or reduction coupons from the store. He can then choose to send part of the collected amount to an association.
- ecoATM relies on the popularity of one of its largest investors, Coinstar, known for its successful mass deployment of Redbox DVD renting kiosks across North America.
- The strategic location of these kiosks as well as the notion of instant reward can convince American customers to recycle their unused or damaged electronic devices.
- An increasing number of players now remunerate users for recycling their electronic devices and try to encourage them to limit their environmental impact; they also help promote the notion of environmental awareness in companies. For instance, telecom operator Orange, with its program “passez au vert, voyez la vie en rose” (see the world through rose-coloured spectacles, think green), notably proposes to pay customers returning used devices in stores with gift cheques amounting 30 to 150 euros according to the kind of mobile.