BPE launches Altruis in partnership with the Pasteur Institute
- BPE, private banking subsidiary of Crédit Mutuel Arkéa, is partnering with Pasteur Institute to launch its new affinity offer Altruis. When paying by card for amounts exceeding 20 euros, subscribers are debited 0.50 to 2 euros (depending on their contractual choices). Their donations are then transferred to Pasteur Institute at the end of the month and enjoy tax rebates.
- A dedicated MasterCard cobranded card with a picture of Louis Pasteur is also proposed; yet, the customer may subscribe the offer without the card. BPE expects to issue 1,000 such cards in 2011.